It's the latest buzzword in all things marketing and fundraising. But there's a fundamental error that many are making. Find out where fundraisers go wrong with story.
A message to all Fundraisers on how to get your team on board with your fundraising appeal. Having started out in the Production department of an international development organisation, I learnt hard and fast on the value of getting departments working together on appeals. These of course are my tried and tested tips. First things [...]
Superhero movies will teach you Facebook LIVE. I'm convinced. The reason is this: Marvel were onto something when they created the Marvel cinematic universe. When an organisation, business or charity chooses to use film to communicate with an audience, a lesson or two can be learnt. If you would like to understand how your brand [...]