Portfolio

View the Climbing Vine Co. copywriting portfolio that includes a list of clients and testimonials with proven results.

Copyriting for Small Businesses

 

Website copy creation for Elektrika.

Brand video scripting for isArt.

Website copy and editing for The Mindful Birth Movement.

Website copywriting for Minnie + Me Interiors.

Facebook and Instagram post designs and copywriting for Climbing Vine Co.

“Climbing Vine Co. was a life saver when it came to creating the script for my brand video. Especially when I needed those words to connect with my target audience and to get it done under a tight deadline. 

The entire process with Liana was super easy. At every touchpoint, I felt really cared for.  She understood my brand very well and took things to the next level for me.

Good copy is an essential part of every brand and I am so happy to have found an expert that can take care of that for me so I can focus on my own area of expertise.” – Isabelle Fernandez, Graphic designer, isArt

“Working with Liana was absolutely amazing. She put it so much effort in to learn all about my business and offerings, and then constructed amazing content for my website that hit the mark. She made building my own website easy, because I knew that my content was great – which made the rest that much easier” – Rebecca Black, Psychologist, The Mindful Birth Movement

 

Fundraising Copywriting for Charities and Churches

2018 Christmas appeal for The Butterfly Foundation.

Facebook and Instagram posts and strategy for City on a Hill Melbourne.

Multi-channel digital acquisition appeal  

Winter 2018 Lives Restored magazine

Single-gift welcome pathway collateral for CBM Australia.

Charity blog pages and content for Christian media.

Miracles Day social media campaign for CBM Australia.

Fundraising Gala Night welcome pack – including a biography of the founder lift-piece, informational brochure, donate, sponsorship and fundraising forms for Amari.

The CBM audience receiving the digital elements of the appeal delivered a 15.5% lift in responses and 6.3% increase in average gift compared to those not receiving the digital elements.

“Liana’s ability to understand and bring together our brand, the theme of the appeal and the intended audience across multiple digital platforms was a key element of this successful campaign.” – Lane, Fundraising and Acquisition, CBM Australia

“I’ve worked with Liana on a couple of writing projects for CBM and found her delightful to work with. She asked the right questions, understood the brief and delivered copy in a timely manner. Will definitely work with her again!” – Jesslyn, Direct Marketing Manager, CBM Australia

CBM’s Miracles Day social media achieved ads with relevance scores reaching 10, Facebook Lives at 9% engagement, canvas ads, addition of an extra 250 Facebook followers within a month and ultimately conversion of cold audiences to donate (with many giving multiple gifts in one transaction).

“Liana shows a tenacious commitment to producing the best outcome; she constantly seeks opportunities to learn, tweak, adapt, and measure to ensure her work is at the highest standard. I would recommend her for anyone seeking copy that hits peoples’ hearts!” – Carrie, Communications Manager, CBM Australia