Is Facebook Live really suitable for charities?

man holding phone filming

An article to help you demystify the function of Facebook Live and a few key reasons why it really is suitable for charities.

This may be for you if:

You already have a following on Facebook.

Your supporters ‘like’ your posts.

There’s those one or two really keen followers who comment on nearly everything your share (and who you secretly send up prayers of blessing for daily, knowing that they are beating the Facebook algorithm and pushing your posts up the newsfeed effortlessly).

What is Facebook Live and how does it work?

Facebook Live is a feature that allows people, businesses and organisations perhaps like yours to do video in real time. Followers of your page are notified when you ‘go Live’, and the content once finished can then be shared by these people, making your potential reach… viral.

If there is one thing you take away from this article, let it be this: Facebook is a platform that is designed for interaction between friends. The algorithm that works behind the scenes to control who sees what in their newsfeed therefore favours this type of content.

Gone are the days of someone adding you as a friend being enough to see your posts.

Believe it or not, Facebook wants to enrich your life with meaningful interaction. Conversations. Anything that’s closer to the real relationships that we actually crave in life.

When you realise that Facebook Live is an opportunity to put a face to your organisation, share a story and then end in a conversation, suddenly you realise it’s a win-win situation.

What’s stopping you?

Or should I say who? I’m not going to lie. I already have my suspicions. When I meet with charities and hear about their fantastic work, I am constantly shocked at the opportunities to publicise their efforts that they are missing out on. Usually the reasons start with these:

  1. We were unsure if it was ‘professional’ enough.
  2. We don’t have the people or resources to do so.
  3. What if we stuff it up… it’s live!

All valid points might I add. If these have been your thoughts at some point in time, I’d love to have a conversation with you.

Let me share from my own experience how I’ve reached engagement scores of 9 and above using this simple function for an international charity. Yes, even from one of the poorest communities in the world using portable Wi-Fi.

You don’t have to do it alone. You just need someone who has done it before to teach you. Someone who understands your audience. your sector. the challenges you face.

There is one more secret also. But that one I might save for my closest.

It’s the difference between the charities that go live with their CEO’s standing on a stage for 20 minutes, and those that somehow manage to get friends of friends sharing the content.

If you’d like to know the secret, you can sign up to Climbing Vine Co. emails for fundraising tips straight to your inbox.

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