Tips from the Top – How to overcome challenges of SEO and Google

Tips from the Top – How to overcome challenges of SEO and Google

A short article with Tips from the Top on how to work through the challenges of SEO and Google. Photo: Abrar Patel, Director at A.P. Web Solutions If you read our previous Tips from the Top,  Abrar Patel, Director at A.P. Web Solutions explained how charities can get more leads through understanding SEO and Google. [...]

TO ALL FUNDRAISERS: How to get your team on board

TO ALL FUNDRAISERS: How to get your team on board

A message to all Fundraisers on how to get your team on board with your fundraising appeal. Having started out in the Production department of an international development organisation, I learnt hard and fast on the value of getting departments working together on appeals. These of course are my tried and tested tips. First things [...]

Is it too late to write a Christmas appeal that works?

Is it too late to write a Christmas appeal that works?

It's November already and in the midst of planning for your AGM and reporting on the last appeal, you realise; I need to write a Christmas appeal that works... is it too late? With these exact jobs magically flooding into my inbox over the last couple of weeks, I'd like to encourage you that if [...]

Why superhero movies will teach you Facebook LIVE

Why superhero movies will teach you Facebook LIVE

Superhero movies will teach you Facebook LIVE. I'm convinced. The reason is this: Marvel were onto something when they created the Marvel cinematic universe. When an organisation, business or charity chooses to use film to communicate with an audience, a lesson or two can be learnt. If you would like to understand how your brand [...]